In such a state of affairs, hotels are increasingly investing in enhancing their social media presence through brand ambassadors, brand advocates, influencers and others. Areas of impact of Information Technology on Tourism and hospitality industry. But the advantages of technology for the hotel industry are not just limited to the guest experience. “The success of Pokemon Go has led to an increase in usage of the technology in the hospitality industry and how [hoteliers] are using AR games to improve the overall experience of staying in a hotel,” says Huibert de Jong, CEO of Xtend, an agency in Oslo that designs and builds extended reality (a mix of AR, VR and MR) applications. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. Guests can be easily segmented by their previous actions or duration of stay; for example, managers can send separate messages to guests on the day of their check-in or to guests who have used the spa. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time. They connect guests and their demands directly to the staff servicing them. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. As a result, the hotel staff can better distribute their resources and dedicate their time to providing more personalised services. Complaints can be instantly tracked and resolved with a quick swipe on the app. Inevitably, the course of every industry will continue to evolve, incorporate and need more technology to be successful. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. How Technology Benefits Hotel Managers ... With the hospitality industry more populous than ever, in order for a business to thrive, they must focus on customer retainment and most importantly, they must stand out. In addition, real-time demands and responses make it easier for hotel management to manage workflows. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. It is not surprising that this industry is ranked among the best performing industry around the world. Today, the average guest staying at a hotel  carries at least three mobile devices. Using Technology to Gain a Competitive Advantage in the Hotel Industry. , a hospitality-focused offshoot of its popular virtual assistant Alexa. New technologies can help hotels and travel companies add value to their guests’ experiences, and this opportunity should not be missed. That means the need for visiting the front desk to pick up their key is eliminated. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. As the partnership between the tourism industry and technology grows both of them have earned several … Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. What has really caught the eye of travel professionals is the way VR can replicate real destinations. Security, for instance, is of paramount importance in the digital age, in terms of guest identities, address information, and financial data. Self check-in … With today’s travellers embracing a “digital-first” approach, hotels can gain a competitive advantage by implementing the right trendy technologies to exceed guest expectations. INFORMATION TECHNOLOGY INFORMATION TECHNOLOGY means the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data In today’s business environment, INFORMATION TECHNOLOGY … Digital keys play a major role in providing a more convenient and improved guest experience. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. 5G technology will make devices connect with each other in a much more efficient way. Otherwise, they will find themselves quickly outpaced by the competition. AI is the next innovation poised to make an impact on hospitality. By using a mobile key, the guests can directly access their room. At WeBee, we create branded apps so your hotel to increase guest engagement and staff productivity. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. They can send mid-stay surveys to check in on their guests and ensure they’re enjoying their experience. Reputation Management Social media has forever changed the way brand marketing is conducted. Customer expectations are changing. WeBee is The Winner of the Award for Guest Engagement Platform of the Year in Europe. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. Guests often don’t have visibility over a hotel’s entire suite of services and facilities. Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location. This allows hotels to communicate with guests before, during and after their stay, as well as upsell or cross-promote products and services. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Any hospitality busine… In fact, the average ROI is 300% in sales. According to the Oracle Hospitality report, 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. Hotel management teams can use these insights to improve overall guest services. Copyright ©2021 Fingent. Enhancing Guest Experience. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. To do this, hotel managers can use a guest engagement app to identify and send notifications to guests. That’s why hotels place advertising brochures in every single room. Virtual Booking Processes. A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. The internet also obviously makes accessing information easy, and transparent. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. Trivandrum. The future holds much more promise. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. Melbourne Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. A positive social media reputation works wonders in terms of hotel occupancy. around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. The mobile key offers authorised users with digital access to specific secured doors in the property. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. 1. Download the case study. This not only reduces money loss but also provides added security to the property. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. They can promote their services to guests instantly. 6 Benefits of Technology in the Hospitality Industry 1. Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. This means mobile check-in should be a priority for hotel management. In addition, neither the guests nor the hotel staff has to worry about losing a key or replacing a lost one. About, users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. 5th international success with the UNWTO. Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective. Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. Here are a few examples of how guests use AR technologies as a front of house concept and … Dubai Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage Dean A. Koutroumanis University of Tampa The changing face of technology has played an integral role in the development of the hotel and restaurant industry. A huge benefit of working in the hospitality industry is that you can expect no two days to ever be completely the same whilst working in almost any role. As opined by Nyheim and Connolly (2013) implementation of technology in hospitality industry provides equal benefits to both customers and the organization. In additions, it will improve customer service by facilitating smooth staff engagement and communication. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. A huge part of the success of tourism and Travel has been played by Mobile Apps. They are more likely to take official communication, even if true, with a pinch of salt. The manuscript investigated the impact that technology has had on the hotel and restaurant industry. A positive social media reputation works wonders in terms of hotel occupancy. Guests are able to change and reschedule their services on the fly, leading to more satisfied customers and accurate booking and purchasing. Advertising and content can be au… While it sounds like something that movie directors should consider for their next project, having such an establishment is really much closer than you think. In fact, the average ROI is 300% in sales. All rights reserved. Here are some other ways hotels are using hi-tech to enhance their guest experience: Wynn Hotel & Resort, Las Vegas has implemented Amazon Echo to maximize their customer benefits. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. The convenience and accessibility of mobile keys has ensured the “keyless entry” trend has become an indispensable part of the modern hotel industry. Digital Key in the Hotels. Data can be saved faster than in the past, just because of high hardware & speed and better software. Today’s customers are highly knowledgeable and see through marketing pitches instantly. guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. That’s why keeping up with the latest trends in technology is essential for hospitality management teams. 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